Melissa VanBuren

Melissa graduated from Ohio University with a BS in Healthcare Administration and a BS in Organizational Communication. She has over 23 years’ experience in the healthcare field, with 20 years of that being in the Senior Living industry. When Melissa came to National Church Residences in 2006, It felt like home, because of the people and the mission. Throughout the last 16 years, she has been in various sales and marketing roles within the organization, and seen many changes in this ever evolving industry. She looks forward to the future of what WE can all accomplish at National Church Residences!

One Mission, One Brand: How The Integration of Sales and Marketing Is Shaping Our Future

Marketing? Sales? Aren’t these just manipulation strategies that for-profit corporations use to manipulate the consumer? Why do these functions even matter for a mission-driven, not-for-profit? And, if marketing and sales are important for National Church Residences, how do they work together to support our mission?